Marketing Specialist
On Location // Aug. 2022 – Present
Led the marketing strategy and execution for the NCAA Fan Experience during the 2023 Championships, including the Men’s and Women’s Final Fours. Played a pivotal role in achieving record-breaking revenue and streamlining marketing operations.
KEY CONTRIBUTIONS
- Contributed to over $56M in revenue for the 2023-2024 season, with 172% year-over-year growth for the Women’s Basketball Tournament and Final Four.
- Oversee capture of 400+ web leads per day through optimized lead generation and automated communication campaigns.
- Assisted in the successful migration of a 4M+ record database from Salesforce Pardot to Marketing Cloud.
- Build and deploy personalized email campaigns across multiple platforms, driving engagement and conversions.
Sr. Director of Marketing
PRIMESPORT // Nov. 2016 – Aug. 2022
Reporting to the CMO, I led the hiring, training, and development of a team serving over 50 rightsholder partners, including major brands like the NCAA, ESPN Events, and Daytona International Speedway. I played a key role in executing marketing strategies, driving significant revenue growth, and optimizing email marketing efforts.
KEY CONTRIBUTIONS
- Organized and executed three Super Bowl LIV sales promotions, generating $4.5M in revenue.
- Managed a 2M+ record email database, delivering over $3M in annual revenue through targeted campaigns.
- Drove an average of 25% year-over-year revenue growth from 2017 to 2022 through email marketing channel.
- Oversaw Salesforce Pardot for email marketing and marketing automation, optimizing lead segmentation and campaign performance.
About Us
Fleurs is a flower delivery and subscription business. Based in the EU, our mission is not only to deliver stunning flower arrangements across but also foster knowledge and enthusiasm on the beautiful gift of nature: flowers.